Blue isn't just a color.
It's a feeling.
The Right Kind of Blue: A music-driven proof of concept for Leslie’s Pool.
Feeling blue used to mean something was wrong. This concept turns that idea on its head. When your pool is the right shade of blue, the feeling changes. With Leslie's by your side, blue isn't sad. It's just right. Directed and produced by Superflai using AI filmmaking tools.
HOW IT CAME TO LIFE
CAST LIKE A COMMERCIAL
The song came first. Then came the challenge: finding performers who felt like the music already belonged to them. I approached casting as I would for a commercial, reviewing headshots until I found the right faces.
With the female artist moving through three distinct environments, I built a wardrobe for each location. Every look needed to fit its world while still feeling like the same performer.
Making the Performance Feel Real
Matching the words was only the starting point. The real challenge was getting the face to carry the emotion of the song while still feeling natural within the scene.
It took repeated testing and performance direction, refining each shot until it felt lived-in rather than simply lip-synced.