Hello: A 60-second brand film for Pop't Chips, a fictional snack brand created by Superflai.

Hockey is built on rivalry. Fans scream, players fight, and nobody gives an inch. HELLO asks what it would take to break that. The answer is something as bold as the chip itself. One bite of Pop't Sweet Chili, and a fan walking the concourse slips into the empty arena organ booth and starts to play.

The game stops. Phones go up. A Wolves fan sings along on the jumbotron. The real organist walks in, and instead of kicking him out, he joins him at the keys. Two players who were throwing punches at the open end up doing the Dirty Dancing lift at center ice.

A game that started in a fight ends in a singalong. All it took was one bold bite. Carpe Eat 'Em.

Concepted, directed and produced by Superflai.